Microsoft is one of the videogame sector’s biggest players. It is a giant among minnows. Its videogame division has revenues of £5.5Bn and it is a massive player in both the console and PC gaming environments. Because of Microsoft’s role as console maker, games maker and all-out technology superpower, their E3 conferences are usually a big fan favourite. This year was no different.
First, we need to highlight something. It’s something really, really big. Microsoft at last year’s E3 talked about the Xbox One as an ‘all round entertainment platform’. Yesterday’s announcement was a little less grandiose as the focus of the entire event was on gaming. This is surprising as ‘entertainment’ was no-where to be seen? No Steven Spielberg made TV shows or music or social media apps, just boring old video games? What happened?
Microsoft in the past year has been ‘listening to fans’ and these ‘listening exercises’ resulted in some wholesale changes – not least of all, the boot given to the Kinect sensor. The changes were predicated on fan’s requirements that Microsoft, in a way, goes back to basics. This is what Microsoft’s E3 endeavours were all about.
They started off by ‘dropping’ the One. Not one mention of the Xbox One. It was all ‘Xbox’ and nothing else. The games demoed included Halo 5, Forza Horizon 2 along with Fable Legends. In the ‘active’ camps they announced Dance Central as a somewhat ‘Kinect’ ready title. However, they continued with a nice little exclusive surrounding a new game called Scalebound – a dragon fighting epic.
In usual Microsoft fashion, ‘exclusive’ DLC packs are going to be made available for Call of Duty: Advance Warfare before PS4 and additionally for Tom Clancy’s The Divison which will have special DLC features. Another ‘gem’ from the past was the announcement that Microsoft and Real-Time Worlds are working on a re-boot, of sorts, of the cult classic Crackdown.
These titles showcase a changing attitude from Microsoft, led by Phil Spencer, as they move away from the entertainment-only focus which was a disaster first-time round for the Xbox (One). The core branding is a nod to the disaster of the Xbox One and Kinect launch. They are offering fans a Mea Culpa – an apology – of sorts by offering some great next-gen content. This is the key here, as last year developers were working on multi platforms (i.e. PS3/PS4 and Xbox 360 and Xbox One). This time round they are just working on next-gen – this can be seen in the quality. So thank goodness Microsoft has seen the error in its ways and have found new traction and new motivation to move forwards.
