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We’re a boutique company run by gamers, for gamers — and we want to be the most genuine, passionate gaming website out there.
Paragon Gaming started out in 2013 as Ultimate Gaming Paradise. If you’ve shopped with us for a while, that’s the name you’ll remember.
The idea was there from the start: one website that covers gaming in its own magazine — news, reviews and features — with a comprehensive store alongside it, selling everything a PC or console gamer could want.
In 2024 we became Paragon Gaming: a simpler name, and a more memorable one. The idea came with us.
2013
Ultimate Gaming Paradise
Founded on one idea: a single website for gaming news, reviews and features, with a store selling everything a gamer could want.
2024
Paragon Gaming
The same idea under a simpler, more memorable name.
What a paragon is. Long before it meant a standard of excellence, a paragon was a stone. Jewellers called it the paragone, Italian for touchstone, and they rubbed gold across its dark surface to read the streak it left behind — a quick, honest test of whether the metal was true. That stone is where the word comes from, and it’s why a paragon still means the example everything else gets measured against.
The ethos. For a gamer, that kind of testing looks familiar. It’s the next level, the next rank up, the boss run you finally clear on the tenth attempt rather than the first. There’s a particular satisfaction in that climb — the practice, the near-misses, the run where it all finally clicks — and that same restless urge has driven this shop of gamers since 2013. Be The Paragon is simply the name we gave it.
Our mantra. Be The Paragon is our own standard to live up to, as much as it is anything we say to you. It’s a commitment to keep reaching for the next level in the service we give, the range we offer, the website you’re reading now, and the knowledge we share. We say it as an aim we keep working towards, not a claim we’ve already won.
An invitation to you. Said plainly, Be The Paragon isn’t a boast about us — it’s said to you. It’s your next level, your next personal best, whether you’re on your first build or your hundredth; the chase belongs to you, not to the shop. We chase excellence so that you can.
More than 3,900 products across PC Components, Console Gaming, Games, Monitors, PC Gaming Peripherals, PC Cases, Networking and Furniture.
Every purchase earns loyalty points, which you can spend on gifts from our Rewards range or for a discount on a future purchase.
Spread the cost of your order over 4 instalments, due every 2 weeks, with Clearpay. Clearpay is a form of credit — make sure you can repay on time, as late fees apply.
We aim for a superior buying experience from start to finish — and when you have a question, you’ll get a quick, thorough answer from a fellow gamer.
Our reviews are written in a style that’s uniquely ours: authentic and personal, from people who play the games because they love them. Read a few and you’ll know exactly who’s talking.
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One website for the games and the gear — more than 3,900 products, from graphics cards to collectables, with loyalty points on every order.
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